Peter Coffee, - APIs: Nouns or Verbs


API Video Brief – 1 minute, 19 seconds

Watch Peter Coffee, VP and Head of Platform Research at, discuss why a common approach to exposing APIs can unintentionally limit developers’ ability to create innovative applications.

  • Making the verb (action) the center of the API focuses the provider’s attention on maximizing the user experience
  • Don’t expose an API that simply reinforces existing services, but rather enable developers with a language that encourages innovation
  • Wrapping APIs around the nouns of a system will limit providers from day one


The complete video can be seen here: Your API: A Big Enough Box of Crayons?