Edmunds.com: License to Drive Business


About this video

Ismail Elshareef, Director of Open Platform at Edmunds.com, explains how to convince your company to make use of APIs. Elshareef discusses the common hurdles within a company to adopting APIs and how to build a business case for APIs to key stakeholders.

Key Points

  • Learn the five main drivers of having an API
  • Understand how to drive API adoption by C-level and legal teams
  • Learn the different metrics for evaluating the success of your API
  • Find out how APIs can influence and accelerate partnerships

"We have the answers, the API and the data. We would like to get some questions that can apply those answers."

- Ismail Elshareef, Director of Open Platform