Mashery to Present 5th Annual Business of APIs (BAPI) Conference


September 13, 2011, SAN FRANCISCO, CA - Mashery, the leading provider of API (Application Programming Interface) management and strategy services, announced today its popular annual series of Business of API (BAPI) 2011 conferences to be held in San Francisco (October 4), New York (October 19) and London (October 25).

Now in its 5th year, Mashery's BAPI Conference 2011 is the only conference dedicated to the leading edge business of APIs, and brings together top industry leaders from Retail, Media, Geo-Location Services, Travel and Web startup companies to engage in lively conversation through speakers and panel discussions surrounding how API strategies are both successfully driving and reinventing digital businesses today.

Leading experts from companies such as Klout, LinkedIn, Marriott, Netflix, Ning, Quova, Rovi, Yellow Pages Group Canada, Boxed Ice, deCarta, Programmable Web, and The Guardian Media Group among others will present at varying locations and will discuss the latest trends and issues in API strategy and management, with sessions to include topics such as: implementing mobile commerce APIs, PCI/OAuth, geo-location, data services integration, developer ecosystem forum, leveraging mobile and connected device strategies, extending new partnerships and affiliate networks through APIs and determining measurable return on investment (ROI).

Event: BAPI San Francisco

Event: BAPI New York, held in conjunction with the Pivot Conference

Event: BAPI London

For more information including event details and 2011 speaker lists, visit the Mashery BAPI Conference 2011 site at

Media interested in attending the event should contact to confirm participation and coordinate registration.