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Mashery Creates First Tool for Managing Enterprise APIs as Products
New Mashery API Packager Lets Business-Side Teams Easily Tailor APIs for Rapid On-Boarding of Partners and Customers
SAN FRANCISCO, CA-- Apr 17, 2012 - Mashery, the leading provider of API (Application Programming Interface) management technology and services, today announced Mashery API Packager, a new tool that lets business-side teams quickly and easily create customized API access plans for partners, customers and developers -- without coding or IT configuration.
With enterprises increasingly treating APIs as full-fledged products -- setting targets for revenue, reach, and branding -- business-side teams want the power to customize API offerings. Mashery API Packager gives product management, business development, and marketing teams the flexibility to tailor API methods, access policies, and response filters with point-and-click ease. At the same time, Mashery API Packager lets IT departments retain control over API governance and operations, reducing the burden on IT staff while accelerating API partner on-boarding.
"When engineers are relieved of coding partner and internal API integrations, enterprises can more quickly turn partnership deals into partnership implementations," said Chris Lippi, VP of Product and Services for Mashery. "Mashery API Packager delivers this efficiency without reducing IT control. For a product team, it's API nirvana -- launch immediately, without additional engineering investment."
Leveraging Mashery's experience running API programs for more than 150 leading brands, Mashery API Packager supports enterprises in which API management is no longer solely an IT function.
"Mashery API Packager helps Klout put influence everywhere by productizing our API into different services for more diverse audiences," said Klout Developer Evangelist Tyler Singletary. "By giving us control over which pieces of our APIs fit together, API Packager lets us easily configure our API to target everything from casual deployments (like widgets) to robust integrations like Salesforce."
Only Mashery offers out-of-the-box tools for both technical and business-side API managers. With Mashery API Packager, business development, product marketing, and API management teams can now:
- Create on-the-fly packages of API methods and response filters for a partner or group of partners without engineering investment
- Negotiate custom contract terms with API partners and quickly create packages based on those terms
- Offer API packages through a public instance of Mashery Partner Portal for self-service registration and key provisioning, or moderate access privately
- Analyze API performance and utilization metrics by package
Mashery API Packager is available as an add-on for Mashery Accelerator Edition and Platform Edition customers, and is included in the Unlimited Edition of Mashery's Software as a Service (SaaS) API management platform. For more information on Mashery API Packager, please visit: http://www.mashery.com/product/manage-your-apis-products
Mashery, the world's leading provider of API technology and services, helps more than 150 top brands -- including USA TODAY, Comcast, Hoover's, Klout, Associated Press, RDIO and Expedia -- build API-powered platforms for opening new distribution channels, speeding time-to-market, and spurring innovation. Mashery takes a holistic approach to APIs -- from crafting platform strategy and setting business objectives, to managing API delivery and facilitating relationships with a network of 135,000 developers. Mashery was founded in 2006.