And The Gold Goes To...

There’s no arguing that the 2012 London Olympics are the most connected games ever. Via television, Web, radio or Twitter, the up-to-the-minute updates are pervasive. A sheer platitude of Olympic apps and gizmos offer up various bite-sized updates tailored to many tastes. All this, of course, comes courtesy of various APIs from news and other data sources. But are apps alone enough to deliver this data?

APIs: The New Source of Competitive Advantage

What makes a firm stronger than its competitors? Many things, of course: better products, better distribution, a better brand, more efficient manufacturing, and so on. But in the post-website, apps-everywhere economy, one technology powers all of these.

Old Money, New Tools

I’ve been blogging recently about how APIs are the New Currency. There are many factors in this equation, but one industry literally illustrates the changes I’m describing: financial services.

Companies in this arena have been all over the map in adapting to change. From putting ATMs in non-banking locations to deploying mobile applications, it’s often been a story of resistance followed by embrace. That’s because every change has required relinquishing control, broadening boundaries and taking risks, and for many that’s a tall order.

A Matter of Scale: When it Comes to APIs, an Ounce of Advanced Planning TODAY Increases the Likelihood of Success TOMORROW

If you are just now planning to build the first version of your API, as a technology leader you may wonder why you should be concerned with application scale at this early date. After all, it’s possible that customer feedback will take the API in a completely different direction, or that the project takes a back seat to other priorities within the organization, or that the project is shelved altogether. Isn’t it best to get something to market quickly and then worry about scalability later?

Grown Up APIs, and a Grown-up Company: The Bigger Stage for Mashery

Six short years ago I started Mashery from a hotel lobby as an extension of how I thought I would scale my previous startup through these software connectors called APIs. That eventually became a daily lesson of teaching those I met with how to spell API, how to build one, and how to eventually double or triple their business online with these things. These days I don’t have to spell API very often, and in the past two years we’ve seen a phenomenal shift in the amount of knowledge about the importance of APIs inside the companies we work with.

The New Currency, Part Deux: eCommerce

In my previous blog post, I said that APIs were the New Currency. Well, that triggered some interesting responses from the statusphere, like this one:

Jordan Elpern-Waxman @mashery doesn't know what currency means. Currency needs liquidity and exchangeability. APIs are valuable but not currency “

API: The New Currency

From my vantage point, it’s been fascinating to see the evolution in how others see what we do.

Developers Mean Business, and Vice Versa

One morning in April 2001, scores of tech workers pondered the arrival of dozens of black penguins spray-painted on street corners from San Francisco’s SoMa district to the Haight Ashbury. Beside each stenciled penguin was a peace sign and a heart. It quickly emerged that these new arrivals were in fact IBM’s attempt to engage the open source software community with clip art linked to the birth of Linux and the Grateful Dead.

Forward PaaS

Among enterprise experts and providers at this year’s NYC CloudExpo, I attended Deploycon 2012, the enterprise Platform-as-a-service (PaaS) conference organized by Rishidot Research earlier this month. While having already formed several opinions to share as a panelist, I still kept an open mind—I wanted to absorb all I could about this emerging space.

In today's episode of 'As the Quarter Closes: RIP RFPs

If you want to see how far we’ve come in the business of technology—and sadly, how far we still have to go—then look no further than the simple RFP. Yes, the Request for Proposal that’s at the core of getting new business. It’s a staple of every industry, and plenty of good people make a living creating and answering these. But in the world of software as a service, especially when at its core there’s something as new as an API strategy, the RFP is obsolete. It’s a fossil. It’s a dinosaur. And it should be just as extinct.


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