4 Fresh Rotten Tomatoes API Integrations

By opening up their API to the public, Rotten Tomatoes has seen a sharp increases in business partnerships and audience growth. Prior to the release of their public API, Rotten Tomatoes was only able to develop one new partnership at a time.

Inside API Management: A Product Demo

Want insight into the analytics we generate, how we package APIs or manage an API? In this webinar, Todd Singleton, Director, Presales Solution Architects at Mashery talks about that and more in his API product demo.

Could the Jay-Z and Samsung Failure Have Been Avoided with Proper API Management?

On July 4th, Jay-Z fans who owned a Samsung Galaxy smartphone felt anything but independence when they were gifted a special promotional offer to receive Jay-Z latest album, Magna Carter… Holy Grail, early and for free on their mobile device. However, fans were faced with server errors and aggressively forced to give access to personal information, such as GPS-location and the identification of Phone Calls, in order to download an app version of the album. 

Scaling for the Digital Age

The single most distinguishing factor of the current business environment may be its dynamism—on any given day, there are wild market fluctuations, emerging opportunities and drastic platform shifts. Just to survive, let alone thrive, every enterprise needs to have the flexibility to shift accordingly, and do it fast.

In other words, it needs to scale. 

Bridge Technology: Packaging the API As A Product

When developing a full-fledged API strategy, it’s best to think of your API is as a product. This thinking sets a chain of events and processes in motion that are necessary for success—everything from the resources devoted to it to the rigor applied.

But there’s another factor in this equation. Products are typically what companies sell—they’re market-facing offerings, with a price tag and anticipated profit margin built in. In other words, they’re meant for the world outside the office.

Empower your business and monetize your data with APIs

Traditional companies are facing the challenge of finding new opportunities to innovate and compete with mobile-savvy companies. In this webinar, TomTom’s Lead Architect and Fellow Peter Moeykens shares how TomTom’s API strategy helped move beyond selling personal navigation devices and helped monetize the very data that powers those devices.

Unlock your data's Potential - Treat your APIs as Products

Learn how PeerIndex uncovered new revenue channels with their API. In this webinar, Craig Hughes and Aaron Cottrell from PeerIndex share how their company transitioned from managing its own API to outsourcing an API management solution. This resulted in a dramatic increase in partner, product, and revenue opportunities. By treating its API as a product, PeerIndex is achieving an increase in ROI and business prospects.

Five Apps to Celebrate iTunes' Fifth Anniversary

On Wednesday, iTunes with its App Store turned five years old. In just half a decade, the digital library has revolutionized our access to information, the ways we use our phones, and our expectations for solutions to even the most minuscule of problems. Before the App Store, would you have thought repelling mosquitos or ensuring a board is level could be as simple as downloading an app?

Treat Your API Users as Customers

We’ve been talking a lot on this blog about treating your API as a product and all of what that entails.  One aspect of API programs that is often overlooked is the treatment of your users – if your API is a product, its users should be treated just like all of your customers are treated.  Every user of your API, whether it’s an internal employee, an external partner or a 3rd party developer, should feel as if they are your custo

Presenting your API as a Product – Designing your API for Data Exchanges

An avalanche of data is being exchanged 24/7 between people, places, and things.

It is impractical to rationalize the impact of these data-exchanges without having a model to use in discussing the what’s, the how’s, and most importantly, the why’s.

What’s:  Data allows for the exchange of ideas and desires across time and space

How’s: If Apps grant wishes, then data, and the APIs they flow through, are the magic fairy dust that brings wishes to reality.

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