Accelerate Your Mobile Strategy

Accelerate Your Mobile Strategy

A carefully planned API management program can be the most important factor in the success of a company’s mobile strategy. APIs don’t represent a single technology, but rather a set of tools that can transform the value developers and end-users ultimately derive from data. They are a means to differentiate and maintain a strategic advantage. APIs allow companies to deliver data to mobile devices for both applications and those products enabled by mobile technology, putting APIs at the center of their mobile universe.

A 2013 Pew Research study shows that a whopping 97 percent of U.S. adults own a mobile phone, checking it an average of 150 times a day

The number of connected devices worldwide has grown from 6 billion in 2006 to roughly 13 billion today, and is projected to grow to 50 billion by the end of 2020, as people move beyond smartphones and tablets to embrace a wide array of mobile devices (including smart watches, medical devices, intelligent cars, and connected appliances).This explosion of devices and technologies will create huge demand for cross-device experiences and near real-time access to the secure and scalable data that APIs provide. A good mobile enablement strategy will take into account the various ways employees, customers, partners and end-users interact with a company, and will outline how to maintain the same experience for these stakeholders at every touch-point. And with smart API management, companies can deliver on this strategy, reduce data risks, shorten time to market, and increase revenues and opportunities.

As enterprises embrace the transition to mobile, they can enjoy improved productivity by exposing internal services to mobile devices and drive new revenue from exposing once internal APIs to external developer communities. Mobile middleware enables the enterprise to expose existing data and services via APIs, giving it reach far beyond the current status quo of entrenched web applications.Enterprises need to be mindful of the needs of mobile developers:

  • Secure application integration and mediation to external cloud services
  • High performance data translation, especially for JSON content
  • OAuth mobile access
  • Integration with Enterprise directories for policy decision support
  • Rich developer tools and portal
  • APIs for native and web-based HTML5 mobile applications