Navigating the Shift to Digital Data

Watch TomTom's Fellow of Location Based Services, Peter Moeykens, explain how the company went from managing APIs in-house to signing on with Mashery and creating a pyramid of technology that enables TomTom to leverage and monetize its data. TomTom saw 13 million transactions per day through its Mashery-powered API, which doubled in 2014. For more information on TomTom's API program and how it successfully shifted from selling personal navigation devices (PNDs) to also monetizing the very data that powers those devices, listen to this informational webinar.

Goals of API Program

  • Satisfy customer demand to use TomTom data and put maps in their apps and websites
  • A low-risk, high speed to market API management solution
  • Transition from selling PNDs to also selling the services that power them


  • In six months, TomTom saw a dramatic increase in leads, developer registrations, and LBS transactions
  • More than 13 million transactions/day through the API, which doubled in 2014
  • New revenue streams via data and APIs as new product offerings