Success Story: Powering New B2B Partnerships

Rovi is enjoying new revenue-generating partnerships thanks to its API and Mashery.

Why launch an API?

“Rovi Cloud Services APIs offer a new distribution model that speeds innovation in the digital entertainment industry. Our Cloud Services APIs open new markets by providing easy, flexible access for developers and strategic partners."

What are some examples?

“Simple.TV, which won the impressive 'Best Of' award at CES, lets users watch live and recorded TV on any connected device they own, and Rovi Cloud Services APIs power that experience. Rovi's partnership with Twitter helps digital home entertainment companies integrate Twitter directly into their services."

How has Mashery helped?

“Because Mashery provides our API management infrastructure, our engineers can focus on building great Rovi services. We've also gotten tremendous value from the Mashery Developer Platform Services team."

Goals of API Program

  • Grow strategic partnerships to expand the use and integration of its services
  • Fuel integrations by engaging the developer community


  • Able to redeploy resources thanks to Mashery API Management
  • Quick partner onboarding allows for more partners, more often
  • Produced award-winning Rovi API-powered devices