News Corp Australia



As content consumption habits become more fragmented, organizations must find new ways to continuously engage users across the platforms and devices of their choice. News Corp Australia uses a strategic, cloud-based program to maintain its rank as the leading news organization in the country, provide a consistent UX and improve ROI for advertisers and internal teams. To deliver this optimal user experience, the organization relies on APIs as the single thread for unification. With Mashery API Management, News Corp Australia stays competitive and delivers the best user experience with reduced latency, global deployment, and robust, scalable APIs that increase revenue for the company and its advertisers.