Driving Innovation and Revenue with Partners and Developers

A leading resource for car shopping and automotive information, Edmunds.com is committed to helping more than 18 million people find the car that meets their every need. Edmunds’ rich automotive data and strong partnerships fuel the best customer experience possible. Yet in order to grow the business and innovate in the space, the company needed a fast and efficient data delivery layer that would allow Edmunds to onboard partners fast and open its data to developers. Edmunds chose Mashery for its established quick time to market for implementation, and its easy to use dashboard to manage traffic and partners alike. The ribbon on the package for Edmunds was adding Mashery Developer Platform Services to ensure success in the developer community. Download the full case study here

Goals of API Program

  • Promote innovation with Edmunds data through Developer Outreach
  • Grow the Edmunds brand through a public developer portal and apps across devices
  • Speed up the partner onboarding process


  • API has cut app development time by 75%
  • Relative to Q3 2011, member registrations have increased 742% and production developers have increased 5,150% in two years
  • B2B partnerships with the likes of eBay and Toyota