Brivo Secures Success with API Management
Ease of onboarding and business building
"Most on-premises access control solutions need a dedicated computer on a dedicated network and a dedicated location," says Product Manager Joe Cunetta. "You have to specifically be there to unlock doors or make changes like adding or removing people who have access. Our platform can be accessed from any web browser. You can unlock doors remotely with our solution. If you're on a plane with Wi-Fi access and find out your employee forgot the keys to the coffee shop, you can unlock the door. We also have a mobile credential, so you can unlock a door with your phone and view live surveillance video. We're changing the way people manage access and security for their businesses.
"Our goals were to reduce the time and effort to integrate with our product and foster growth by making developer onboarding easier, so they can provision an API key and start using it as soon as possible.
"Our relationship with TIBCO began when we had a dedicated R&D arm specifically tasked with building out an API and exploring new business avenues. The reason TIBCO Mashery® was chosen from a bunch of different API lifecycle management offerings was that top right hand corner placement on the Gartner magic quadrant for full lifecycle management.
Ease and Speed of Onboarding
"With our old API, a developer would call in, we would send them a form, and they would have to send it back, a cycle that could take days. The new way is the ease of integration dream we've always had. A developer just drives up to developer. brivo.com, registers for an account, and starts creating applications. On a daily basis we get new users. That's kind of unheard of in most open API platforms for a medium-sized company.
Flexibility That Attracts Business
"Our target audience has been traditional access control, like a business whose employees are granted automated access via a key fob or other access credential, and we track the time and day, and verify with a picture. We advertise as an open API; whoever wants to use our services can. With traditional services, you can't do that. You pay license fees if all you want to do is open a door. If you want to add schedules, there's a fee.
"With developer.brivo.com, we've had tons of interest from companies outside our target market. We have an entire business development arm for receiving requests from companies that want to integrate our functionality. The markets really come to us, and the reason is because it's an API. You can do with it what you want. It's not a front-end interface that limits your capabilities.
Capabilities That Build Business
"With our old API, we couldn't gate traffic or create packages for different traffic levels. With the help of Mashery, we now have these packages—either a developer test plan, like a crash course in the API with a rate limit of maybe five calls per second or something, all the way up to the big enterprise businesses that want to just flood us with data. Now we can say, 'Great, we don't mind you doing that as long as you pay for it.' Its value is the automation, rate limiting, ease of use, and its contribution to the business.
Visibility and Reporting
"The reporting is pretty indispensable. I use it on a daily basis to see who's using our API, when, how, to what extent. As a product manager, my daily goal is to provide transparency, provide the executive team with information on what we're doing, how we're using Mashery, and why it's valuable.
"The business is in hyperdrive. We process 20 million API calls per day, and I want to keep that going."