June 10, 2011

Mashery Presents: The Evolution of Distribution - Video Recap


This month, Mashery introduced a new event series, The Evolution of Distribution. These events present API thought leaders, from a variety of industries, to talk about how APIs have become an integral part of their overall business strategy.

For our first San Francisco event, through a series of case-studies and discussion, speakers from Netflix, Best Buy and PayPal/eBay engaged an audience eager to hear their secrets of API success. The topic was "Why Every Brand Needs an API", a concept and Mashable.com article, introduced by EOD speaker, Adam Kleinberg, CEO of Traction.

Watch videos.