February 28, 2012

How does your mobile strategy and presence stack up?


If brands had a crystal ball to see into the future, an article by Digiday’s Jack Marshall suggests many of those brands might be a little lonely in a world where tablets and smartphones become consumers’ first and last brand experience at home, on the go or even in-store. The brief survey of mobile presency by leading brands reveals several shocking shortcuts major brands have taken – such as redirecting iPad traffic to Facebook pages – but also subtly points out which brands are doing it right, like American Express, which has extended its brand to mobile users for everything from checking balances to checking in for discounts via Foursquare. The companies that get mobile do so by effectively catering to the modern consumer experience-on-the-run. What’s more, several brands on the list of those effectively leveraging mobile correctly, including Amex, are doing it with Mashery APIs! 

For brands that put a premium on experience, an API takes the pain out of bringing business data and processes into beautifully customized online extensions of a branded experience. Consider for a moment the Shangri-la of mobile experiences as you glide through the custom mobile app for your upcoming vacation resort instead of a makeshift mobile mockery of