October 11, 2012

Eight Reasons Why Your Mobile Strategy Requires APIs


There is a saying in IT departments that the first mobile app which IT provisions is painless compared to the experience of provisioning the second and third apps. Is your IT shop flooded with requests to support new mobile apps and strategic partnerships? If so, experts agree it’s time to invest in a secure, flexible Web API. APIs are at the center of what Gartner calls the new “extensible enterprise.”

Recently we met with mobile experts at the GigaOm Mobilze conference to share our thoughts on how to successfully use APIs to take away the pain of implementing a mobile strategy. If you weren't able to make it to Mobilize, check out what Mashery's API and mobile strategy expert Raji Narayanan had to say to GigaOm about it.

If you want to read more, read our white paper on the other Seven Steps to TurboCharge Your Mobile Strategy with APIs.