Sara Reiner | Contributor
December 17, 2013

Charitable Giving, Powered by APIs


‘Tis the season for giving and while most of us are using apps on our mobile devices to bargain shop or find the best travel deals, charitable apps deserve just as much attention.

It’s a busy time of year, and given that one-third of all charitable giving happens in December, nonprofits feel the pressure to grab people’s attention.  As a result, they’ve embraced technology and have begun leveraging the power of APIs.  At Mashery we always say that a good API platform inspires innovation amongst developers.  The same holds true for nonprofit organizations. With the power of APIs, charities are able to share and manage data for those wanting to personalize their fundraising efforts online.  APIs are quickly becoming the silver bullet for charities looking to increase their reach into the community.

At the Business of APIs conference in London this year, Paull Young of Charity: Water, an organization dedicated to providing clean water wells to villages around the world, spoke about the power of data sharing.  By providing data via their API platform, they have been able to fundraise and get the word out with a zero dollar-marketing budget.  People can personalize their own online fundraisers for Charity: Water, bringing in money to fund the building of wells. 

In turn, Charity: Water is able to share exactly where someone’s donation money went.  Because of their API program, they’ve expanded their reach without having to reroute or redirect contributions into advertising or marketing.  Every penny that is raised online goes directly to providing clean water for villages around the world. 

Charity: Water isn’t the only nonprofit out there that is harnessing the power of APIs.  There are literally hundreds of apps available for our mobile devices that enable us to give with just a touch of the screen.  The causes are all worthy and have tremendous impact.  With a quick click you can give loans to people looking to end poverty, donate your professional time to organizations, give money to schools and students in need, play Santa for children that wouldn’t have presents under the Christmas Tree.

Thanks to API platforms it’s all within our reach. Puruse what’s out there and see what you can do to make a change, ‘tis the season after all.