Sara Reiner | Contributor
September 16, 2013

Business of APIs San Francisco Recap; APIs Then and Now


The Business of APIs Conference (BAPI) season kicked off last week in San Francisco.  In its sixth year, the conference hosted a wide range of talks with the common thread of how APIs are creating new opportunities, interactions and growth.

API adoption is accelerating, as there are now over 9,000 public APIs. Mashery CEO Oren Michels pointed out that while it took more than three years for that number to hit 1,0000, the last thousand took only a matter of months.

Some of the early API champions like Daniel Jacobson of Netflix talked about the evolution of his company’s API and API strategy. Jacobson’s story of the Netflix API demonstrated the power, utility and importance of being clear as to why you are building an API. He also talked about how your API can change and evolve over time. Netflix went from having an API focused on supporting its existing developers and partners, to one focused on making its internal developers more efficient.

John Musser, founder of ProgrammableWeb also talked about change. Specifically, how the API model has changed over the years. In 2005 there were four models to an API: indirect/Affiliate, developer pays, developer gets paid, and free. Now, there are at least 20 models. Musser told the audience that whichever API model you choose, make sure you match your API to your business model.

For a more in-depth look at BAPI San Francisco 2013, check out John Bernier of Best Buy’s take on the BBYOpen blog.  You can also check out BAPI San Francisco on social media via our Storify.

Of course, there is still time to request an invitation to BAPI New York on Oct. 1 and BAPI London on Nov.13 to hear industry experts explain how APIs create competitive advantages in business. Get your tickets today!