Resources tagged with “API Strategy”

 
Blog
Making sure your API program is a success is not just as easy as developing some APIs – you need a plan, you need business goals, you need success metrics.  As you plan an API program, you encounter...
Webinar
To view this webinar, please fill out the form.About this videoA successful API program needs to be relevant to your business, drive value and allow you to plan for growth. To run a successful...
Webinar
About this videoWhether it's to participate in the growing App Economy or to transform the business to become a platform, enterprises must now expose even more of their data.  By exposing information...
Video
About this videoSuccessful API programs can improve your time to market, expand your brand's reach and increase partner opportunities.  To take your API program to this next level, you need to close...
Video
About this videoJeff Schaubschlager, Senior Product Manager of BBY Open at Best Buy, discusses how APIs are an essential component of today's business strategies and the critical steps to creating a...
Video
About this videoKevin Flowers, CTO of Coca-Cola Enterprises, explains how APIs can boost traditional, large-scale retail companies in an ever-changing digital world through internal apps used by more...
Video
About this videoMartha van Berkel, Senior Manager of Smart Web Technology Group at Cisco Services, outlines Cisco's journey from executives and partners seeing APIs as a threat to adopting and...
Video
About this videoChris Jason, Director of APIs at ESPN, explains how to drive growth with API partnerships and how that can impact your business. Jason discusses how to leverage and optimize both...
Video
About this videoJesse Givens, Head of the CarePass Product at Aetna, discusses how Aetna overcame the challenges faced being in a highly regulated and scrutinized industry and launching a portal that...
Video
About this videoIsmail Elshareef, Director of Open Platform at Edmunds.com, explains how to convince your company to make use of APIs. Elshareef discusses the common hurdles within a company to...

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