Reinventing the Yellow Pages Directory: How YellowAPI Became an Engine for Digital Transformation

 

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About this video

With the rise of SoLoMo, and as consumers embrace this movement, businesses must innovate quickly and constantly. Using APIs, many companies have reinvented not only their own business models, but entire industries, discovering new revenue channels and reaching untapped audiences. Join Brad Wing, Head of YellowAPI, and Jonathan Lavoie-Lévesque, Senior Product Manager, as they share how the digital transformation of Yellow Pages Group has accelerated through its open public API platform. With YellowAPI, YPG cultivated strong relationships with the developer community, leading to the development of new and engaging apps. 

In this webinar, you will learn: 

  • How APIs can answer the obstacles of traditional companies transforming to meet the needs of a digital world
  • A real-life use case of how YPG used YellowAPI to engage untapped business partners and audiences
  • The value of the developer community for your business