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API Management: The Key to Improving the Consumer Travel Experience
With mobile hitting the mainstream, travel suppliers and intermediaries need to evolve their mobile offerings in order to satisfy the always-connected traveler. Unfortunately, they have not been able to keep up with expectations and consumers continue to express frustration with the booking and purchase process.
Join PhoCusWright’s Senior Technology Analyst, Norm Rose, as he shares his insights on how travel suppliers and intermediaries can improve industry data flow and customer satisfaction by adopting API management.
In this webinar you will learn:
- Key drivers and frustrations in the way consumers view the online travel planning and booking process
- How to improve the user travel experience by incorporating 3rd party innovation
- How API management allows providers to get the right data to the right user at the right time