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Yellow Pages Group Canada
"Yellow Pages was like a hundred-year-old startup who'd been waiting for the right platform."
- Brad Wing, Head of YellowAPI
About this video:
Brad Wing, Head of YellowAPI, explains how the Yellow Pages Group transformed its business model by turning the Yellow API into a B2D public platform, engaging a community of developers and changing perceptions of APIs across Canada and the industry.
- How to leverage an API program to become an innovation lab and extend business development and partners
- Understand how to treat APIs as products, utilizing a B2D business model
- Learn the importance of connecting with and engaging developers through hackathons and an open, public platform
Mashery, the world’s leading provider of API technology and services, helps more than 100 top brands—including USA TODAY, Hoover’s, Klout, Associated Press, RDIO and Expedia—build digital distribution platforms that open new distribution channels, speed time-to-market, and spur innovation. Mashery takes a holistic approach to APIs—from crafting platform strategy and setting business objectives, to managing API delivery and facilitating relationships with a network of 130,000 developers. Mashery was founded in 2006.