Peter Moeykens, TomTom - Biggest Surprise Lessons


API Video Brief – 2 minutes, 13 seconds

Watch Peter Moeykens, Technical Fellow at TomTom, explain the biggest surprise lessons the company learned while deploying an API program.    

  • Education of the customer support and sales organizations can account for 50% of the total effort
  • Don’t underestimate the challenge of effectively explaining API offerings product to those who aren’t familiar with them, both internally and externally
  • Customers will evaluate API providers and might choose a solution based on who you aren’t as much as who you are


The complete video can be seen here: Navigating a Path to New Products