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Netflix - III
“We launched (our API) in 2008 and it’s still alive today. We started with the API as a ‘Let the 1,000 flowers bloom model’ which is to really open up the AOI to the public community and see what develops. Nineteen apps in the iPhone in two weeks was definitely an incremental value to the company and it was a worthwhile endeavor."
About this video:
How does one of the biggest names in streaming video run their internal business operations around their API and what do they do internally with them? Listen to Netflix’s Daniel Jacobson talk about API scaling and how creating their APIs has benefit the company.
Key Points:
- As you grow, put more energy into developing an API that will scale well.
- Using Amazon Web Services helped Netflix create a scalable infrastructure.
- As you create a scalable system, also try to scale application development as well.
About Mashery
Mashery, the world’s leading provider of API technology and services, helps more than 100 top brands—including USA TODAY, Hoover’s, Klout, Associated Press, RDIO and Expedia—build digital distribution platforms that open new distribution channels, speed time-to-market, and spur innovation. Mashery takes a holistic approach to APIs—from crafting platform strategy and setting business objectives, to managing API delivery and facilitating relationships with a network of 130,000 developers. Mashery was founded in 2006.