Lynda Smith, Twilio - Hierarchy of Developer Motivations


API Video Brief – 1 minute, 0 seconds

Watch Lynda Smith, CMO at Twilio, explain how understanding the hierarchy of developer motivations will help providers to better embrace and support their developer ecosystems. 

  • Money is not the chief motivator
  • Developers are passionate about creating new applications
  • The majority of programmers develop software for the sense of satisfaction it delivers


The complete video can be seen here: The API Corporation