John Musser, API Science - Don't Confuse an API Strategy with a Business Model


API Video Brief – 1 minute, 12 seconds

Watch John Musser, CEO of API Science and founder of ProgrammableWeb, recommend how providers should approach the development of their API strategy.

  • First determine the strategy – why you should have an API program?
  • Then consider they types of consumers – who do you intend to use the API?
  • The API consumer continuum spans internal, private and open programs


The complete video can be seen here: API Business Models: 20 Models in 30 Minutes