Best Buy - I

About this video: 

Whether you're in retail, media, publishing, technology or travel, the ability to distribute information onto the multitude of internet connected devices has become a challenge for even the most nimble of companies. Everyone is vying for the attention and eyes of the consumer. It's a new world and consumer expectations have changed when it comes to the way content/data/inventory is distributed, discovered and consumed. This change in distribution is thanks to APIs (Application Programing Interfaces). Businesses who have leveraged APIs have made it more than just a "database of stuff", but rather, have created a platform by which they are now basing their business.

Watch Kumar Kandaswamy, Director, Open API Platform Business at Best Buy as he tells the story of Best Buy's Evolution of Distribution through the use of APIs.