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Decision makers responsible for mobile strategies are constantly looking for more ways to sell products and services, engage and serve customers, and market via today’s hot mobile channel. However,...
As the "things" in our world grow ever more connected, opportunities abound to make the physical world more intelligent. However, optimizing these connections to maximize business value without...
Watch Mashery customers Edmunds.com, Coca-Cola Enterprises, TomTom, and SportsData discuss how their API programs have enabled business innovation and are generating significant revenue.
Watch Mashery customers athenahealth, Cisco, Klout, and USA TODAY, on how APIs and API management have enabled the creation of flourishing partner ecosystems.
API Video Brief – 2 minutes, 26 secondsWatch Atticus Tysen, CIO at Intuit, discuss several important cultural lessons that the company learned as a result of managing their successful API program....
API Video Brief – 1 minute, 19 secondsWatch Peter Coffee, VP and Head of Platform Research at salesforce.com, discuss why a common approach to exposing APIs can unintentionally limit developers’...
Recently there has been the buzz of the “API economy” and the “internet of things.” However, organizations have been experiencing this transformation for years. This ability to participate in the "...
As one of the most highly trafficked APIs in the world, Klout has grown its own influence by integrating with strategic partners to create valuable rewards and experiences for its users. Watch Klout'...
Companies that understand the developer/platform relationships that drive the consumption of their APIs are able to smartly evolve their product offerings. They are able to take advantage of new...
Enterprises have immense amounts of data, and of course, some of that data is proprietary and can’t be shared outside its doors. Whether it’s employee social security numbers or the “secret sauce”...