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USA TODAY

MAKING HEADLINES WITH THE USA TODAY API

USA TODAY uses its Mashery-powered API to speed app deployment and drive new partnerships, resulting in the #1 news apps on devices from the iPad to the Kindle Fire. Erik Bursch explains. 

USA Today

USA TODAY

 

Why launch an API?
“Our API lets us deploy apps on multiple platforms, so we can reach readers anytime, anywhere. And developers can remix our data in ways we never dreamed of."
 
How many devices does the API support? 
“USA TODAY is able to support about a dozen mobile device platforms by 'dogfooding' our API. The API is even changing our culture. Now we think of ourselves as a digital platform for being everywhere our customers want to consume our content."
 
How has Mashery helped?
“Mashery Developer Outreach connected us with great strategic partners at SXSW. They also helped launch our Census API at TechCrunch Disrupt Hackday NYC, where we saw a 41% lift in registrations and 59% jump in API call volume. Mashery advised us on our API terms of use, then helped us host a hackathon where all three winning hacks were built with the USA TODAY API."

VIDEO: HOW USA TODAY'S API DRIVES B2B PARTNERSHIPS, APPS AND INNOVATION

ABOUT THIS VIDEO

USA TODAY: API Driven Development - Hear how digital platforms are critical for rapid development and improved user experience at USA TODAY.

Key Points

  • Importance of APIs for rapid development
  • Advantage of both open and private APIs
  • Success of developer awareness efforts
  • What's next for USA TODAY - more APIs, more openness, more products