Datasheets | White Papers | Case Studies | Mashery Articles | Analyst Reports
Welcome to the Mashery Resource Center. Whether you are just beginning to build out your API, already have an API in place, or are looking to extend the reach of your API, you will find powerful tools and useful content in the following sections.
Datasheets
Business Development The Mashery Way
We help companies drive business development and marketing through the use of APIs (Application Programming Interfaces). By publishing your API, you give potential and existing partners the ability to create applications that use your data and engage customers in new ways.
API Management Done Right
Publishing your company's API can unlock distribution channels and unleash the power of your applications, content, and data.
White Papers
The 5 Steps to Business Development Success using Web Services
Business has always been about connections. Whether it's communication with your customers, alliances with partners, or ties with suppliers, connections are a critical part of your business.
Case Studies
Business Services: WhitePages.com
The Internet used to be thought of as "cyberspace", a realm almost completely independent from physical reality. For most people, being online meant being an anonymous consumer of information. That was then. This is now.
Mashery Articles
Measuring API Program Success
API publishing is no longer the future; it has clearly arrived. Everyone from Best Buy to MTV Networks has jumped into the game, and more are taking the plunge every day. But what differentiates a successful API program from one that "never leaves the station"?
Analyst Reports
Outsell Inc
Most of us have heard of an API (Application Programming Interface), but do we really understand their commercial value? APIs allow third parties to build software based on a platform created by someone else, and, used well, can be leveraged into significant revenue growth.
Presentations and Videos
Mashery Business of APIs Conference March 2008
The Business of APIs - March 17th - New York City
This one-day conference, provided an opportunity to learn from companies that have launched API distribution channels - why and how they did it, what they expected the return to be, and how they measure their program's success. Hear from the people who launched some of the Internet's most successful partner/developer programs. Learn how you can launch your own API program rapidly and cost-effectively, with minimal involvement from your internal development and IT teams.
Oren Michels, CEO, Mashery
Mashery
Welcome
Managing Your API
Dave Cancel, former CTO, Compete.com
Lots and lots of worthless data
Success Story: Compete
Dave McClure, Master of, 500 Hats
Creating Successful Developer Programs: All About The Geeks
Successful Developer Programs
Chris Phenner, Vice President Business Development, Thumbplay
Make Your Partners Happy
Make Your Partners Happy
Jeremy Zawodny, Technical Yahoo, Yahoo!
APIs and Openness
Lauren Cooney, Program Director, IBM
APIs and Corporate Strategy
Steve Fisher, Senior Vice President, salesforce.com
Quentin Hardy, Senior Editor, Forbes
Platforms and the Next Generation
Moderator: Quentin Hardy, Senior Editor, Forbes
Panelists:
Nathan Freitas, Co-Founder, Cruxy
Jonathan Levine, CTO, Linkshare
Scott Rafer, CEO, Lookery
Partners, Money, and APIs
Moderator: Quentin Hardy, Senior Editor, Forbes
Panelists:
Ty Ahmad-Taylor, Vice President Product Development, MTV Music/Logo Group
Kristie Bouryal, Executive Director, Nielsen Business Media Online
Sandor Marik, Director of Marketing, CondeNet
Media and the Open API
Moderator: Quentin Hardy, Senior Editor, Forbes
Panelists:
Brad Burnham, Managing Partner, Union Square Ventures
Chris Fralic, Partner, First Round Capital
David S. Rose, Managing Principal, Rose Tech Ventures