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How APIs Power Relationships Between Large and Small Companies
A Case Study With Outside.in
Video: The Business of APIs Conference 2010
ABOUT THIS VIDEO
Lauren Sperber, Sr. Product Manager discusses how small, "scrappy" start-up outside.in built a strong partnership to provide hyperlocal headlines to global news leader CNN.com. Learn how outside.in's API was critical in removing any friction from the relationship to meet CNN.com's unique business requirements and power this strong relationship.
- Enabling key business relationships using an API
- Evolution of outside.in from hyperlocal news provider to platform
- API delivers performance, ease of integration and flexibility to effectively
"Originally, (Outside.in) viewed an API as a toy for developers....We (then) realized an API can be a viable business product for us."
Lauren Sperber, Sr. Product Manager.