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The API Strategy Evolution
A Case Study With Netflix
Video: The Business of APIs Conference 2010
ABOUT THIS VIDEO
Mike Hart, Director of Engineering and Social Systems, presents the evolution of the Netflix API Strategy - from using their API to seed innovation, to scaling their API program to get Netflix onto over 200 different devices to continuing innovation through a program of rapid iteration. Mike walks through the highs and lows of the Netflix API program over a multi-year history. Hear for yourself how Netflix has used their API to continue to stay well ahead of competitors in their market space.
KEY POINTS
- Evolution of API Strategy
- Fostering 3rd party innovation
- Expanding reach across multiple platforms and devices (over 200)
- Continuous improvement using APIs for rapid iterations of testing and redesign
"Be prepared to evolve."
- Mike Hart, Director of Engineering and Social Systems, Netflix