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APIs for Big Media and Small Start-Ups
A Case Study With Fanfeedr
Video: The Business of APIs Conference 2010
ABOUT THIS VIDEO
Ty Ahmad-Taylor, Founder of Fanfeedr, discusses APIs for big media and small start ups. Hear Ty explain the importance for media companies to be a platform , instead of a destination, to attract the largest audience possible. Learn about Fanfeedr in particular is leveraging a multi-tiered developer strategy.
- Issues facing large media companies and goal of attracting largest audience possible
- Challenges of having a product, a platform, or both
- Value of multi-tiered developer strategy
- The upside and downside of separating the front and back end
"The other challenge, in addition to cannibalization, is getting a large media company to think about what it was like to be a platform."