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Values and Successes of an API Program
Panel Discussion with Bluefly and College Board
Video: The Business of APIs Conference 2010
ABOUT THIS VIDEO
Matt Raines - VP of Technology at Bluefly.com, and Danny Boice - Director of New Media at The College Board, discuss the road to building an API. Hear the lessons learned from starting an API program in two very different companies.
KEY POINTS
- Overview of Bluefly.com and College Board APIs
- Building of internal awareness, buy-in, support, stakeholders, and champions for API program
- Impact of the API program on the entire organization
- Value of internal development of API
- Successfully working with partners on API program
- Evolution of API Strategy
"We did an integration back in to make that (customer) call back into our database and then, as a result, we were able to cut that call volume into our call center by 20%."
-Matt Raines: VP of Technology, Bluefly