Measuring API Success

Panel Discussion with Alibris, College Board, and Lulu

Video: The Business of APIs Conference 2010

ABOUT THIS VIDEO

Liz Derr – COO/VP Engineering at Alibris, Danny Boice – Director of New Media at College Board, and Ryan Bloom - Director Engineering at Lulu, discuss the road to building an API. Hear the lessons learned from starting an API program in three very different companies.

Key Points

Overview of Alibris, Lulu, and College Board APIs
Building of internal awareness, buy-in, support, stakeholders, and champions for API program
Impact of the API program on the entire organization
Value of internal development of an API
Successfully working with partners on an API program

"Some of the success measures for us has been our speed to market."

Ryan Bloom

Director of Engineering, Lulu

LuLu

Lulu is creating a new model in publishing — open publishing — that empowers more creators to sell more content to more readers more profitably than ever before. Through our open publishing platform, we are helping creators make works available in multiple formats and markets and improving discovery so buyers can more easily find the content they need.

College Board

The College Board is a not-for-profit membership association whose mission is to connect students to college success and opportunity. Founded in 1900, the College Board is composed of more than 5,700 schools, colleges, universities and other educational organizations. The College Board is committed to the principles of excellence and equity, and that commitment is embodied in all of its programs, services, activities and concerns.

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Measuring API Success

Panel Discussion with Alibris, College Board, and Lulu