An API can unlock new distribution channels for your content and services. But creating an API is only the first step. Achieving long-term success requires management tools, security controls, built-in scalability, and community support.
Mashery's on-demand API infrastructure enables you to attract new partners, manage API access, monitor the distribution of your content, and measure channel success - all without burdening in-house IT staff.
API's are not only complicated to build, they also take significant effort to manage. Many organizations miss revenue opportunities because they fail to optimize their API as a business development channel.
"We'll build it and maybe they will come"
Many companies fail to achieve the growth they expect from their API after launch - because they have not implemented processes or tools to mange their relationships. Without repeatable and scalable processes partners won't use the API and new revenue channels don't develop.
Mashery has the tools you need to manage your API and turn it into a sustainable growth engine. Our easily deployable tools will enable you to quickly register and provision new partners, manage usage, and set business rules to optimize API performance.
"It's a Business Development problem"
Once built and launched, most APIs are turned over to the business development function to manage. If an API is launched before the proper infrastructure is in place, managing api keys, documentation, support and communication becomes difficult as the channel scales. Communicating individually by email and keeping track of partners on a spreadsheet may work with a few dozen developers, but a successful API program requires the ability to scale. Tracking and managing this growth is impossible without the necessary tools.
Mashery enables you to monitor your API to better understand usage and identify new business opportunities. Our reporting tools enable you to measure [link to Metrics & Reporting Dashboard] results and identify which partners are driving the most business.
"Our partners just don't get our API"
Good partners may never achieve their true potential if they don't have good API documentation and knowledgeable support. Partners like to share information and have their feedback considered. A well-managed API not only facilitates this kind of collaboration, it encourages it with business processes and tools.
Mashery enables you to collaborate with your partners via a fully branded API portal that includes blogging tools, a wiki, content management tools, and customizable content areas. Developers will appreciate the tools and resources that are available on-demand and the opportunity to collaborate with each other to share their ideas and feedback.