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APIs are the building blocks that enable application development. Apps drive business innovation and growth in a whole host of industries. Explore some real-world examples.
Today's digital consumer requires retailers to shift to a customer-centric context. APIs serve as the lynchpins of tying together these experiences throughout the customer lifecycle. Learn more.
Today's leading online services are integrated, affiliated and very, mobile. This means the underlying data and services have to have ways to scale beyond the confines of a single website and APIs provide that key infrastructure. Learn more.
Ubiquitous connectivity has created a generation of consumers who demand access to any content at any time on myriad channels and devices. By leveraging APIs content providers can achieve a never before seen level of flexibility in building content-based experiences for rapidly evolving experiences. Learn more.