Commerce APIs: Realizing the Strategic Opportunity

The digital channel has evolved beyond the web. Today, organizations must support interactions with their customers across an increasingly complex array of touchpoints.

Integration of these new touchpoints to backend enterprise systems is a major headache and consequently many firms have developed commerce API’s to facilitate consistency and time to market efficiencies as they build mobile, tablet and other emerging customer experiences.

Now these API’s are up and running, eBusiness leaders are increasingly leveraging them to serve new channels, embrace affiliates and grow revenues.

Join Peter Sheldon, Senior Analyst at Forrester Research as he takes a look inside the business case for investing in a commerce enabled API.