Driving Innovation and Partnerships at Edumunds.com

 

About this video

Edmunds.com is one of the most highly rated car buying guide websites that lists new car prices, used car prices, car comparisons, car buying advice, car ratings, car values and auto leasing. With the introduction of their API, they have been able to leverage this data to create innovation within their organization and expand their partnerships.

Watch Mashery and Edmunds.com's Director of Open Platform, Ismail Elshareef, as we explore how Edmunds.com was able to quickly roll out new apps and develop new partnerships thanks to their API.

Key points

  • How an API can reduce application development time by 75%
  • How to gain API adoption through your organization
  • How to launch a successful API program to internal/external developers and partners