How USA TODAYs API Powers Partnerships

Featuring:

Erik Bursch, Director of Operations, Content Systems, USA TODAY
Andy Raskin, Director of Product Marketing, Mashery

As one of the first media companies to open an API, USA TODAY has been able to negotiate and execute new partnerships with distributors, device makers, and agencies, faster than ever before. Join us for an in-depth look at how USA TODAY uses its API to be wherever consumers want its content.

Key Points:

Speed to Market:
By having an API, USA TODAY has been able quickly bring it's content to the multitude of connected devices ranging from iPads to Samsung Refrigerators

Partner Support: Through the USA TODAY Partner Portal, partners can engage with the USA TODAY API leveraging tools, such as Mashery I/O Docs, to help them engage with the content provided via the USA TODAY API

Embrace the API, Become a Platform: USA TODAY has become more than just a newspaper company, it is now a media platform which is able to distribute its content anywhere and on any screen.