YPG: API Fanboys Fuel the Future
About this video
Brad Wing, Head of YellowAPI, explains how the Yellow Pages Group transformed its business model by turning the Yellow API into a B2D public platform, engaging a community of developers and changing perceptions of APIs across Canada and the industry.
- How to leverage an API program to become an innovation lab and extend business development and partners
- Understand how to treat APIs as products, utilizing a B2D business model
- Learn the importance of connecting with and engaging developers through hackathons and an open, public platform
"Yellow Pages was like a hundred-year-old startup who'd been waiting for the right platform."
- Brad Wing, Head of YellowAPI