YPG: API Fanboys Fuel the Future


About this video

Brad Wing, Head of YellowAPI, explains how the Yellow Pages Group transformed its business model by turning the Yellow API into a B2D public platform, engaging a community of developers and changing perceptions of APIs across Canada and the industry. 

Key Points

  • How to leverage an API program to become an innovation lab and extend business development and partners
  • Understand how to treat APIs as products, utilizing a B2D business model
  • Learn the importance of connecting with and engaging developers through hackathons and an open, public platform

"Yellow Pages was like a hundred-year-old startup who'd been waiting for the right platform."

- Brad Wing, Head of YellowAPI