The Product Manager's Digital Dilemma - Adam Duvander, SendGrid


About this video

Adam Duvander, Director of Developer Communications at SendGrid, discusses the advantages to structuring APIs as products and offers best practices for successful platforms. Duvander highlights this growing trend and shares insights on various business strategies that have been successfully utilized by companies that share this approach to API design.

Key Points

  • What considerations do developers have before integrating with your API
  • Learn about three pricing models for API as product
  • Differences between the product vs. the business model
  • Why to design the API with the developer community in mind

“Most APIs are just supporting actors. The API product, in comparison to the supporting actor, is the one-man show. Everyone in the company is working on the API.”

- Adam Duvander, Director of Developer Communications