Klout: +K on API and Platform

 

About this video

In this video, Matt Thompson, VP of Platform, talks about the history of Klout, the networks that drive their influence case score and how they are utilizing their API to define lines of business to allow Klout to monetize their platform.

Key Points

  • Build key partnerships
  • Make the portal more user friendly
  • Make more end points available
  • Adapt to what developers need
  • Adapt to B2B as well as B2C customer

"The difference between an API and a platform is not immediately apparent. With a platform, we want to see people building real businesses off of our API. We want to create new strategic partnerships, do more developer outreach and promotion and make more data available."