Jeppesen: Best of Breed Journey Planning

 

About this video

Andrew Steele, Journey Planning Product Manager at Jeppesen, A Boeing Company, explains the significance of location-based platforms in today's business landscape and where the various pieces of API technology can fit into those platforms, as well as the strategies around them.

Key points

  • Understand the SoLoMo concept and how location-based platforms add value to your business and your audience
  • How all types of businesses can leverage and monetize opportunities with location-based platforms

"Huge numbers of people use local search to find things that are near them. And they actually take action. So for retailers, for brick-and-mortar stores, this is a really important new channel to drive customers into your door."

- Andrew Steele, Journey Planning Product Manager