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Jeppesen: Best of Breed Journey Planning
About this video
Andrew Steele, Journey Planning Product Manager at Jeppesen, A Boeing Company, explains the significance of location-based platforms in today's business landscape and where the various pieces of API technology can fit into those platforms, as well as the strategies around them.
- Understand the SoLoMo concept and how location-based platforms add value to your business and your audience
- How all types of businesses can leverage and monetize opportunities with location-based platforms
"Huge numbers of people use local search to find things that are near them. And they actually take action. So for retailers, for brick-and-mortar stores, this is a really important new channel to drive customers into your door."
- Andrew Steele, Journey Planning Product Manager