GetSatisfaction: Fireside Chat - Finding API Religion


About this video

Wendy Lea, CEO of GetSatisfaction, discusses the company’s speed-to-market and efficient model for integrating APIs. Lea explains how APIs can be a company’s “secret sauce” in an increasingly social business climate when companies are engaging their customers and partners.

Key Points

  • How APIs facilitate and make possible channel-based conversations between businesses and customers
  • Learn the tools that can get your API program to market quickly
  • Understand how the current business climate is leaning more and more toward social networking, and how your company can capitalize on those opportunities

“Truly, the API system that we’ve developed gives us the ability to scale the business at a fast pace and be highly creative as we’re doing it.”

- Wendy Lea, CEO