The Cisco API Support Strategy

 

About this video

Martha van Berkel, Senior Manager of Smart Web Technology Group at Cisco Services, outlines Cisco's journey from executives and partners seeing APIs as a threat to adopting and praising the API strategy based on positive results for the business and partners in a B2B system.

Key Points

  • Understand how APIs add to business by boosting support productivity, opening sales opportunities, and reinforcing partnerships
  • How to drive adoption of an API strategy by aligning with strategic partners who demand it and getting executives on board
  • Learn how to leverage an API in a B2B business model

"Instead of having to invest millions of dollars and months trying to instill larger B2B solutions, APIs allow you to get that stickiness for a much lower investment."

- Martha van Berkel, Senior Manager of Smart Web Technology Group