CapitalOne: APIs and Financial Services Innovation

 

About this video

Skip Potter, Senior Director of CapitalOne Labs, discusses how it leverages APIs to move ahead in the financial services industry's current innovation with the diversification of product offerings that improve customer experiences while maintaining customer transaction and information security across the ecosystem.

Key Points

  • Discover how a company in a highly regulated industry can capitalize on APIs to activate new business opportunities
  • Understand how APIs are integral to the current innovation among financial services companies, such as creating immediacy at the point of purchase to improve targeted ad performance
  • Learn how a financial services company can segment its API offerings to improve customer and brand experiences

"Customers are going to have a wide choice, and we're not sitting back and watching that landscape - hence, our API platform."

- Skip Potter, Senior DIrector of CapitalOne Labs