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Business of APIs Panel - ASOS, Expedia, Premier Farnell, Nature.com
About this video
Mashery CEO Oren Michels moderates a panel of API leaders in retail, travel and data on working with partners, challenges and triumphs of their APIs and what to focus on in your API strategy.
- Use APIs to extend a company's brand and reach, outsource innovation and to enable strategic partners to user your underlying services.
- Enable your technology team to showcase their skills through API developement or building through your API.
"Each of our partners have a mission -- their own targets and goals. Focus on the mission, focus on your customers and make sure you create value and you will be relevant in your marketplace."
- Benoit Jolin, Vice President, Global Product and Marketing for the Expedia Affiliate Network