Business of APIs Panel - ASOS, Expedia, Premier Farnell, Nature.com

 

About this video

Intel Services Chief Strategist Oren Michels moderates a panel of API leaders in retail, travel and data on working with partners, challenges and triumphs of their APIs and what to focus on in your API strategy. 

Key Points

  • Use APIs to extend a company's brand and reach, outsource innovation and to enable strategic partners to user your underlying services.
  • Enable your technology team to showcase their skills through API developement or building through your API.

"Each of our partners have a mission -- their own targets and goals. Focus on the mission, focus on your customers and make sure you create value and you will be relevant in your marketplace." 

- Benoit Jolin, Vice President, Global Product and Marketing for the Expedia Affiliate Network