ProgrammableWeb: APIs - What's Hot, What's Not

 

About this video

John Musser, Founder of ProgrammableWeb, discusses the eight biggest API trends of 2012 from ProgrammableWeb's diverse data catalog. Musser addresses API growth, customer engagement, API business models, and monetization.

Key points

  • Understand the different business models companies use to monetize their APIs
  • Learn the methods of successfully engaging with the developer community to get more customers to build off your API
  • How "dogfooding" your API can dramatically improve your platform and ROI​

"People dogfooding their APIs and using it themselves makes your API better, you work out the kinks, you get an ROI by the fact that you used it."

- John Musser, Founder of ProgrammableWeb