Download the full data sheet here - Strategy Services Go To Market Worksheet
The Go-To-Market Package
The Go-to-Market Package from Mashery’s Strategic Services (MSS) group is essential to getting your platform launched or back on track successfully, expertly aligning your platform resources with business goals and target audiences.
Launching an API program comes with many initial challenges: tracking the API and app landscape both in your industry and beyond, aligning your program goals with your overall business goals, bringing the API to market for your target audiences, determining how to reach them, and more. To help you through these challenges and to set your API program up for success, Mashery Strategy Services has developed the Go-To-Market Package. Working with our “industry only” team of experts in platform business strategy you will receive everything you need to set your API program on the right track and begin thinking like a platform.
Month One: Kick Off
Call with Stakeholders giving us a clear understanding of your goals.
Month Two: Onsite Discovery Workshop
At the workshop, MSS will deliver the insight and experience necessary to pinpoint resources and provide a game plan for a successful API strategy including:
- Knowledge transfer to review your API product, target partners and audience
- API and app landscape including relevant best case practices from competitive and complimentary platforms
- Pre-launch review of your portal ensuring messaging and support meet your partner, customer and/or developer needs
Month Three: API Roadmap
Delivery of a strategic six month actionable plan including platform rollout, new API recommendations, events and milestones that align to your overall business goals.
Months Four and Five
Internal API Roadmap Execution
Month Six: Smart Health Check
Follow up 6-9 months after kick off to ensure your API program remains aligned with its goals and/or update your roadmap
The Strategic Services at Mashery helped us initially to get off on the right foot in terms of understanding demographics, understanding the market, target messaging and launch execution.
Brad Wing, Head of YellowAPI, YPG