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Measuring the Business Values of APIs
A Case Study With Active.com
Video: The Business of APIs Conference 2010
ABOUT THIS VIDEO
Jeremy Thomas, Director of Product Development, discusses how Active.com is measuring the business value of its API. Learn how the company is currently using business analytics to measure business performance as well as Active.com's current development of API value tracking capabilities.
- Overview of Active.com's B2B and B2C business models
- Use of business analytics to measure performance metrics
- Understanding the business value of an API program via value tracking
"Without metrics, everything is subjective."
Jeremy Thomas - Director of Product Development, Active.